To understand the latest holding dynamic information
Nine Most Promising Door Dealers
1. Form a sales team
First-class dealers build teams and expand their scale, second-class dealers do marketing and strategy, and third-class dealers sell products and compete for price. He attaches great importance to the cultivation and use of talents, and boldly introduces talents. I don't care about the loss of short-term benefits, nor do I care that employees' wages exceed their relatives.
2. Clear goals and progress
They clearly know the market they want, the schedule, the time, and the method. And effectively through a series of feasible measures to achieve their own goals and implementation plans. He gradually decomposed the big target into countless small targets, and broke them one by one.
3. Marketing actions emerge in an endless stream
At the beginning of the year, they have formulated a marketing action plan for this year. What to do every quarter and every month, and the market changes, they will also follow the changes. Everything revolves around the market and customers. In front of the manufacturers, not only can the marketing actions implemented by the manufacturers be successful, but more importantly, their own one-third of the land has been intensively cultivated by them, and other merchants are only left to imitate .
4. Pay attention to the image of the store
They are very sensitive to pile heads, display racks, and posters. They hold on to mistakes in some small details. They must meet their own requirements. They are perfectionists. They not only pay attention to the image of their storefront decoration, but also pay more attention to the image of the product and the image of the personnel. There is no reason for such a dealer to fail in the market.
5. Perfect rules and regulations
After the scale is expanded, the boss no longer does the market in person. So, what does the boss do every day? Make rules and regulations. If there are no rules, a circle cannot be formed, and when there is a system, it is necessary to act according to the system, so that it is much easier to manage. Otherwise, ask for instructions on everything, and don't make yourself dizzy.
6. Know where the profits are
Don't care about the height of the overall sales volume, pay more attention to the source of profit. They are always afraid that there will be no money in the account when the accounts are settled after a year, and they know very well where their profit sources are. There is a clear account in my heart, which money should be spent, must be spent without hesitation, and will be spent on ideas, and which money should not be spent, and the grasp is not leaking.
7. Loyalty is permanent
Once they make a choice, they will not give up easily. They will cooperate with the manufacturer for more than 2, 5, and 10 years, and they will do whatever the manufacturer does. They are willing to follow the door enterprises loyally and develop together with them. Such door dealers are often able to gain both fame and fortune!
8. Good news frequently
I rarely hear their small movements, and all I hear are the miracles they create. They can complete basic sales tasks every year. Many problems are not problems in their eyes, and any problems can be solved.
9. Prescient about the market
Have a foreknowledge of changes in the market, prepare in time, and plan ahead. Two years ago, some dealers foresaw that the market would have a reshuffle period. At that time, I began to prepare for the cold winter of the market. At that time, I no longer planned to expand the storefront, but reduced expenses, improved the utilization rate of the storefront, controlled costs, streamlined personnel, adjusted product sales channels, and opened up new ones. customer group.
Nine kinds of door dealers that are about to be eliminated
1. Supported by manufacturers
The common mantra of such dealers is that if the manufacturer gives the policy support, I will buy the product, and if the policy support is not given, I will not buy the product. If the manufacturer supports me with the cost, I will do the activity, and if it is not supported, I will not do the activity. If the manufacturer pays the subsidy, I will recruit more sales staff, and if the subsidy is not given, I will not recruit. If the manufacturer subsidizes the outreach, I will run more, and I will not run without support. "Manufacturer support" is his trump card.
2. Hands-off type
Don't care about everything. Because I made some money as a dealer, I entrusted the business to my family or relatives, and I spent my time on my own. As long as you can make money, it doesn't matter what the market situation is. By the time it is discovered that it is no longer profitable, the market is hopeless.
3. The pie type from the sky
The staff from top to bottom sit in the store all day and commute like white-collar workers. They don’t know how the market is changing. They are complacent when they sell some products. They watch boring videos and news on the computer all day, and chat on WeChat. , I always think that one day the brand will become famous, and if a perfect product is produced, I can make money myself. In fact, he did not know that brands need to be accumulated, and success needs to be accumulated.
4. Complain about no market
One thing they often say in their mouths is that the market is not good now, no one comes to the store in the hot weather at noon, no one goes out in the cold weather, no one is in the rain today, and it is useless to have fewer people at night. The daily nagging in the mouth are negative, decadent, lazy language vocabulary signals. I only know that I sigh, but I don’t know how to explore the market trajectory.
5. Procrastination
Doing anything is slow 3 times. It takes several months to distribute goods. It takes 10 people to discuss a matter. Market, inspect employees, and don't want to waste a penny.
6. The center of gravity is easy to deviate
They are always looking for a new love, pursuing new stimuli and goals. In their hearts, they always think that the market is not doing well. It is definitely not a problem of the market, not a problem of their own ability, but a problem of the brand not being selected, so he must do it every year. One thing is to re-select a brand to do. These waste of resources are repeated every year.
7. Talking but not practicing
This kind of dealer can especially say that one set and one set sounds really correct, and it is also very logical and common sense. It has been said many times for many years, but there is really not much implementation, even if it is an action. It was just a drop of the tentacles that stopped immediately. Nothing works but you find they're still gushing out there.
8. Ultra-low price emotional type
Many of them are learned through miscellaneous and low-end brands. They are more sensitive to price than everyone else. As long as you set the price, he will think it is high, because in his mind, only cheap is good to buy, but we Think about it, if the profit of sales is multiplied by 2, then we price the product at 2,800 yuan and 1,600 yuan, which is more profitable?
9. Confused
In fact, they don’t even have messy ideas, but they go with the market, wander around the world, or secretly record something and come back to practice when they hear something, and they don’t need to negotiate with others in the process. One man works hard. What they need more is knowledge and communication with more people, so as to truly understand the needs of customers.
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